Category Archives: Technology

New Fiat Panda pics & Video

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New Fiat Panda pics & Video

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Yamaha launches upgraded Crux, to focus on rural markets

Having achieved a strong presence in urban markets, Japanese two-wheeler major Yamaha now plans to tap rural markets in the country by launching more models at affordable prices.

Yamaha has refreshed the Crux a strong seller for Yamaha in the rural areas.

“We have so far seen good sales in urban areas, mainly in the big cities, due to our image as a premium bike-maker. Now to further accelerate growth, we will strengthen our presence in rural markets,” India Yamaha Motor National Business Head Roy Kurian said. “Currently, about 40 per cent of our sales come from rural areas and we want to increase this further in the coming days,” Kurian said, adding that the company will launch more models with an affordable price tag.

The firm claims its low-end model, the Crux, already enjoys good demand in the rural market. “Our main product, the Yamaha Crux, is well accepted in rural markets and the YBR 110 also contributes significantly to our sales,” he said.

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Yamaha launches upgraded Crux, to focus on rural markets

Having achieved a strong presence in urban markets, Japanese two-wheeler major Yamaha now plans to tap rural markets in the country by launching more models at affordable prices.

Yamaha has refreshed the Crux a strong seller for Yamaha in the rural areas.

“We have so far seen good sales in urban areas, mainly in the big cities, due to our image as a premium bike-maker. Now to further accelerate growth, we will strengthen our presence in rural markets,” India Yamaha Motor National Business Head Roy Kurian said. “Currently, about 40 per cent of our sales come from rural areas and we want to increase this further in the coming days,” Kurian said, adding that the company will launch more models with an affordable price tag.

The firm claims its low-end model, the Crux, already enjoys good demand in the rural market. “Our main product, the Yamaha Crux, is well accepted in rural markets and the YBR 110 also contributes significantly to our sales,” he said.

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TVS launch limited edition Star City


To lure customers for the oncoming festive season TVS Motor has launched a Limited Edition of the good seller Star City. The bike features new graphics and will bear the signature of Indian cricket captain and brand ambassador Mahendra Singh Dhoni.

The TVS Star City is powered by a 110 cc 4-stroke motor which produces 8.1 BHP of power at 8.1 Nm of torque. Mated to a 4-speed manual.

“This limited edition StaR City motorcycle is unique. It is the first time that TVS Motor Company is releasing a specific, festive theme based advertisement. Another first is that this advertisement has been directed by award winning US based Indian film makers Raj Nidimoru and Krishna D K, makers of ‘Shor in the City’ and ‘99’. Yet another first is that brand ambassador Mahendra Singh Dhoni will feature in the advertisement along with his wife Sakshi,” H S Goindi, President Marketing, TVS Motor, said.

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